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Medical Plan

We just got a phone call at home. One of those calls where you can tell there's an autodialer at the other end and you have to wait impatiently to get to speak to the telemarketer who's calling you. Lately I've been answering these calls and asking to be taken off their list but this time the woman at the other end identified herself as representing a doctor's office, and asked to speak to my wife. After verifying, hand over the mouthpiece, that the doctor's name was not familiar in our home I asked the caller what the call concerned (knowing that they'd damn well better not tell me anything if it concerned someone else, even my wife). And what did it concern? "Well, he's doing a health awareness program and he's offering you and your family and two guests the opportunity to get a free physical, and ..."

Precisely what kind of doctor feels the need to do this? How can it be worth paying a marketing firm to attract those unfortunate patients who wouldn't see the doctor unless it was free? It's too "Hi, Dr.Nick!" for me, I can tell you that.

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